After you have learnt the art of siloing your website’s masthead and the breadcrumbs, now it’s time to go to the most important part of your website i.e. the content. Your search engine marketing plan should have innovative strategies to make your content unique and interesting for the readers. When you include links in the content part of your website, you have to be aware of the fact that links in this area are quite different from other parts of your website. If you want to get the most out of your SEO plan and value out of your internal site structure, then you need to include relevant links in the content part. Siloing your website is a great strategy which can give a desired boost to your search engine marketing plan; however you have to be careful with the way it has to be executed. Ideally, you should know the types of content which can be part of your website like news-related content, evergreen content, predictive content and seasonal content. Now when you know which content to be included in your website, you have to ensure that this content leads to higher search engine optimization results.
You must have heard the importance of writing good and quality content for effective search engine marketing results and while themeing your website, you have to be bit careful about the inclusion of links in the content. For a siloing approach to your SEO, you have to limit the number of links in the content part of your website and for that you have to look out only for relevant content for the end user. If you add links to your content, it will give a direction to the visitor regarding where to go in your website and this easy navigation will benefit your search engine optimization plan. You have to be clear in your heads that this siloing and linking is not just for the ranking purpose, however it will help you streamline your website for better user experience. Ideally, you should link high level keywords within the text of your website and this will help you reap more than expected SEO results as more people will visit your website due to easy navigation and approach of your website.
You can always link similar articles together as it will allow the readers go deeper into that particular topic in order to gain more knowledge and that too conveniently. If you want your search engine marketing campaign to be successful, then you have to hire a professional writer who knows the right position of the keywords in your content which can be used for better internal linking. You can limit the links on product page of your website and ideally, the only links you should have on that page are the leads to other products.