For proceeding with the siloing process, you can start with determining 4-6 keyword terms and make sure these keywords selected by you are not long tail keywords. You juts have to chalk out a structure about how your website will look like and this activity will help you strengthen your search engine optimization activities. When you form a basic structure of your website, you will find it easier to strengthen your search engine marketing campaign and suppose if you are coming up with any travel website, then you should ideally divide in into various top choices like hotels, vacations, travel tips and information. After you perform the siloing activity, you will see that your SEO efforts are being noticed by the search engines and your website will also get enhanced visibility. You should include these keywords in the masthead of your website because it will help you attract more visitors because each and every tab makes sense in context of your website.
If you are looking for better conversion rate through your search engine optimization efforts, then your themeing activity should include keywords like hotel reviews, travel tips, travel information etc.
now while placing these tabs in your masthead, you can use image replacement technique which will avoid your site looking text heavy. By doing this, you will add another element in the success of your search engine marketing campaign. While undertaking siloing method for your website, you should try and make it more innovative like instead of using word ‘home’, you can use image of home or house. Ideally, you should avoid adding more links below your masthead as by doing this your SEO efforts will be rewarded.